The Negotiating Edge - Sales Project Syllabus


		The Negotiating Edge for Salespersons Program Syllabus Who Should Attend: Sales and marketing professionals. Program Objectives: To teach participants: How to minimize price concessions through value-added selling; How to keep the customer engaged in the process; How to use negotiations to develop a positive relationship with the customer; How to bargain for price and terms; and How to accelerate the close of the deal. Participants Will Learn: How to bargain effectively and positively; How to use value and product differentiation to minimize price concessions; How to set and meet the customer's expectations; Valuable concession strategies that work; Why sales negotiation is different from other types of negotiation; Why information is the seller's biggest edge; How to deal with problem customers; How to increase your negotiation power; and How to negotiate the sale inside your company.